CANDIDATES FOR NBC’S “THE APPRENTICE” TO CREATE 30-SECOND FREESTYLE CRUISING ADS FOR THEIR NCL TASK CHALLENGE
NCL to give away 10 cruises and a grand prize trip to New York and a cruise aboard Norwegian Dawn or Norwegian Spirit in nationwide contest
MIAMI – March 23, 2006 – Today, Norwegian Cruise Line (NCL) announced details of its episode of “The Apprentice,” which airs Monday, March 27 (9-10 p.m. ET/PT). The candidates for NBC’s “The Apprentice” are tasked with creating a 30-second commercial for Freestyle Cruising using the backdrop of the company’s newest ship, Norwegian Jewel. The commercials will be judged by NCL’s President and CEO Colin Veitch and GSD&M’s President and Founder Roy Spence. GSD&M is NCL’s branding and advertising firm.
“With Freestyle Cruising, NCL offers guests the freedom from the stress and demands of everyday life and gives them the freedom to do whatever they want on their own schedule,” Veitch said. “We look forward to seeing what these talented candidates come up with to tell the Freestyle Cruising story.”
"NCL is a terrific brand, and Freestyle Cruising is a great product,” said Roy Spence. “GSD&M is thrilled to see NCL showcased on this episode of The Apprentice."
As part of the promotion around the airing of NCL’s episode, the company is launching a nationwide contest for viewers on Monday, March 27 when they can log on to ncl.com for a chance to win a grand prize trip for two to New York with first-class air, three nights at the Trump Hotel and a cruise out of New York aboard either Norwegian Dawn or Norwegian Spirit. Entrants can also qualify to win one of 10 seven-day cruises.
Norwegian Jewel, which was christened on November 3, 2005 by the ship’s Godmother Melania Trump, boasts a brand new style of accommodations --10 Courtyard Villas, along with the ship’s two Garden Villas -- make up the most luxurious, most innovative suite complex at sea. Norwegian Jewel also features the most versatile, family-friendly accommodations afloat as well as an array of amenities including 10 restaurants, three swimming pools, a state-of-the-art spa and more.
NCL Corporation ("NCL") is an innovative cruise company headquartered in Miami, Florida, with a fleet of 15 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines. The company is currently building three ships, including one more for the NCL America brand in Hawai`i - Pride of Hawai`i (delivery in April 2006), Norwegian Pearl (delivery in November 2006) and Norwegian Gem (delivery in 2007).
For further information, please contact NCL in the U.S. and Canada at (800) 327-7030; visit NCL’s website at www.ncl.com or on AOL at keyword: NCL; or to download high-resolution photography, visit www.ncl.com/hires.
Started as an advertising agency in 1971 by six entrepreneurial college graduates, GSD&M has become a destination for companies seeking visionary ideas that solve their significant marketing problems. Believing that collaboration leads to innovation, GSD&M partners with creative thinkers across a wide and diverse range of disciplines. Their unique style has helped build some of the country’s most respected brands, including BMW, Wal-Mart, the new AT&T, MasterCard, Chili’s, Dreamworks SKG, NCL and the U.S. Air Force.